Cookie Policy
Last updated: April 19, 2026
1. What This Policy Covers
This policy explains how Lite ASO uses cookies and similar technologies such as local storage, browser identifiers, and pixels on liteaso.com and related pages.
2. How Consent Works
Necessary cookies are always enabled because they are required for the Service to work securely. Analytics and advertising cookies are optional. We do not load those optional categories until you choose them through our cookie banner or preferences panel.
3. Categories We Use
3.1 Necessary Technologies
These are required for login, security, and storing your privacy choices.
| Name | Purpose | Lifetime |
|---|---|---|
| aso_token | Authenticated session cookie for secure login. | Session / 7 days |
| liteaso_cookie_preferences | Stores your selected cookie categories in browser local storage so we can remember your choice. | Until changed or cleared |
3.2 Analytics Cookies
If you opt in, we use Google Analytics to measure traffic and understand how people use our site and product pages.
| Provider | Typical identifiers | Purpose | Lifetime |
|---|---|---|---|
| Google Analytics | _ga, _ga_<container-id> | Distinguish visitors, persist session state, and generate aggregate usage reports. | Default 2 years |
3.3 Advertising and Conversion Measurement
If you opt in, we may load Google Ads and Meta Pixel to measure ad performance, attribute conversions, and build remarketing audiences.
| Provider | Technology | Purpose | Lifetime |
|---|---|---|---|
| Google Ads | Google tag / conversion measurement | Measure ad clicks, conversions, and remarketing performance. | May vary by browser and Google implementation; some ad interaction cookies are short-lived and may last about 30 days |
| Meta Pixel | Meta browser identifiers and pixel requests | Measure campaign performance and build remarketing audiences on Meta platforms. | Session or persistent, depending on Meta's current implementation and browser behavior |
4. Third-Party Access
When you allow optional cookies, Google and/or Meta may receive data as independent providers under their own policies. That is why our cookie banner separates necessary, analytics, and advertising choices.
5. Managing Cookies
You can change your preferences at any time from our cookie banner or through your browser settings. Most browsers also allow you to:
- View which cookies are stored
- Delete specific or all cookies
- Block cookies from specific or all sites
- Control first-party vs. third-party cookies
Note: If you block necessary cookies, you may not be able to sign in or use authenticated parts of Lite ASO.
6. Policy Updates
We may update this Cookie Policy when our technologies or providers change. We will update the "Last updated" date when we do.
7. Contact
For questions about our use of cookies, contact us at [email protected].