Free ASO Tool for App Store & Google Play
Track terms, inspect storefront observations, and form testable listing hypotheses with a free plan that does not expire. Compare versioned keyword estimates, deterministic metadata candidates, and category rankings.
Everything you get for free
No trials, no gated features. These tools are yours from day one.
How it works
Get started in under two minutes. No setup complexity, no learning curve.
Create Your Free Account
Sign up in seconds with just your email. No credit card required, no time limits, no hidden fees.
Add Your App & Keywords
Connect your App Store or Google Play app and start tracking keywords that matter to your growth.
Optimize & Grow
Use dated rank observations, category charts, and evidence-labelled candidates to plan and verify listing experiments.
Free vs Paid plans
Start free and upgrade only when you need more capacity or advanced features.
Frequently Asked Questions
- Is Lite ASO really free forever?
- Yes. The Free plan has no time limit and no credit card is required. You get 25 keyword tracking slots, 2 app slots, keyword volume and difficulty scores, keyword suggestions, category rankings, and unlimited AI agent access — completely free, forever.
- What's included in the free ASO tool?
- The free plan includes versioned keyword demand and difficulty estimates, deterministic metadata-salience candidates, category ranking tracking, and access for a compatible connected AI assistant. You can track up to 25 keywords and 2 apps.
- Do I need a credit card to sign up?
- No. You can create a free account with just your email address. We never ask for payment information on the Free plan. You only need a credit card if you choose to upgrade to a paid plan later.
- What happens when I reach the free plan limits?
- When you reach 25 keywords or 2 apps, you can upgrade to a paid plan for more capacity. Your existing data is preserved. All paid plans include a 7-day free trial so you can test the additional features risk-free.
- Does the free plan include the AI agent?
- Yes. Every plan — including Free — comes with unlimited AI agent access. Connect Codex, Claude, or any MCP-compatible AI assistant to automate keyword research, generate metadata suggestions, and streamline your ASO workflow.
- Can I track both App Store and Google Play apps for free?
- Yes. The free plan supports both Apple App Store and Google Play Store. You can use your 2 app slots for any combination — two iOS apps, two Android apps, or one of each.
- How does Lite ASO compare to other free ASO tools?
- Lite ASO combines dated rank observations, versioned keyword estimates, deterministic metadata candidates, category ranking tracking, and an MCP endpoint for compatible assistants. Compare plan limits and each metric's methodology before choosing a workflow.
Start an evidence-aware ASO workflow
Track dated observations, inspect methodology, and turn findings into reviewable experiments. No credit card required.