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Lite ASO

Features

Observe, compare, draft and test your app store presence with explicit methodology and scope.

Keyword Intelligence

Keyword Rank Tracking

Monitor dated rankings within your plan limits across App Store and Google Play storefronts.

Demand & Difficulty Estimates

Compare versioned estimates with confidence, coverage, country and observation context.

Rank Change Alerts

Get notified when your keywords move significantly up or down.

Competitor Analysis

Competitor Tracking

Monitor captured competitor metadata, ratings, and storefront observations.

Keyword Gap Analysis

Compare observed competitor results with your tracked terms in the same storefront scope.

Change History

Review competitor metadata changes captured by Lite ASO over time.

Evidence & Drafting

Metadata Drafting Workspace

Create, edit, preview, and diagnose drafts against published platform limits.

Evidence Snapshots

Review deterministic findings, methodology, testable actions, and limitations from stored observations.

Experiment Planning

Turn observations into hypotheses to verify with supported store experiments.

Monitoring & Alerts

Review Sentiment

Analyze user reviews with automatic sentiment detection and trend tracking.

Rating Monitoring

Track your app's rating changes and distribution over time.

Custom Alert Rules

Set up threshold-based alerts for ranks, ratings, and review spikes.

Frequently Asked Questions

What ASO features does Lite ASO offer?
Lite ASO provides storefront-scoped rank tracking, versioned demand and difficulty estimates, competitor comparisons, a metadata drafting workspace, deterministic evidence snapshots, review analysis, alert rules, and MCP integration with compatible AI assistants.
Does Lite ASO work with both App Store and Google Play?
Lite ASO supports apps from both Apple App Store and Google Play. Available observations and workflows can differ by store, market, and data coverage.
How does the metadata drafting workflow work?
The built-in workspace creates editable drafts, checks published field limits, and shows an evidence-labelled listing diagnostic. A connected Codex or Claude client can use your authorized Lite ASO observations through MCP to prepare copy for your review.
What is the MCP integration?
MCP (Model Context Protocol) lets compatible AI clients request authorized Lite ASO observations and tools. Access stays scoped, and sensitive write actions may require your approval.
Can I track competitor apps?
Yes. Lite ASO lets you review captured competitor metadata, rating trends, and available storefront observations over time. Comparisons surface candidate gaps for you to verify in the same store and market scope.
How do custom alerts work?
You can set threshold-based alert rules for keyword rank changes, rating drops, and review spikes. When a threshold is crossed, you receive a notification so you can react quickly to ranking changes or reputation shifts.