The Lite ASO Blog
ASO insights &
AI strategies
Practical guides on optimizing your app store presence with AI assistants, MCP integrations, and data-driven strategies.
Local perspectives, plus guides for every market.
Data & Research
ASO Metrics & KPIs: Measure Organic Growth in 2026
A practical 2026 guide to ASO metrics and KPIs: impressions, page views, CTR, conversion, rankings, retention, revenue, and experiment quality.
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36 articles
Experimentation
Google Play Store Listing Experiments: A/B Test Guide
Learn how to run Google Play store listing experiments, test one variable, read CTR and retention, and turn winners into repeatable ASO.
Guide
App Store Title & Subtitle Optimization in 2026
Learn how to write an App Store title and subtitle that fit Apple’s limits, communicate value, support discovery, and avoid keyword stuffing.
Strategy
App Store Localization in 2026: ASO for New Markets
A practical 2026 app store localization guide for choosing markets, adapting keywords, screenshots, metadata, and experiments beyond literal translation.
Guide
ASO Audit Checklist 2026: 25 Fixes for More Downloads
Use this 2026 ASO audit checklist to find keyword, metadata, creative, localization, rating, and measurement gaps before your next store update.
Guide
The iOS Keyword Field in 2026: How the 100-Byte Field Works
How the iOS 100-byte keyword field works in 2026 — UTF-8 counting, evidence-aware de-duplication, and a worked example.
AI + ASO
Get Your App Recommended by ChatGPT (2026)
App discovery is moving to AI. How GEO works for apps and how to get your app recommended by ChatGPT, Gemini and Apple Intelligence in 2026.
Strategy
App Store vs Google Play: ASO Differences
An evidence-aware 2026 comparison of App Store vs Google Play ASO — field limits, discovery guidance, quality evidence, and conversion tools.
Data & Research
60+ App Store Optimization Statistics for 2026 (With Sources)
60+ up-to-date App Store Optimization statistics for 2026 — app discovery, conversion, ratings, AI search and market data, each with a source.
Guide
App Store Screenshot Sizes & Specs (2026)
The 2026 App Store screenshot sizes, exact pixel specs for iPhone and iPad, and an evidence-aware workflow for testing screenshot order.
Announcement
Lite ASO Is Now Available in Turkish
Our marketing site and blog now ship in both English and Turkish, with localized URLs and SEO-ready hreflang. Here's what changed and what's next.
Guide
App Store Review Reply Examples That Protect Ratings and Build Trust
Use these app store review reply examples to handle bugs, billing issues, feature requests, and positive reviews without sounding robotic or defensive.
Technology
One MCP ASO Stack for ChatGPT, Claude, and Codex
Build one MCP ASO stack for ChatGPT, Claude, and Codex instead of maintaining disconnected AI workflows for rankings, metadata, and reviews.
Strategy
AI Review Management for Apps: From Negative Reviews to Better Conversion
AI review management helps app teams triage faster, draft better replies, and connect store feedback to conversion and ASO decisions.
AI + ASO
ChatGPT MCP for ASO: Review Replies, Keyword Checks, and Metadata Workflows
See how ChatGPT MCP fits live ASO workflows when rankings, review context, and metadata tools are exposed through Lite ASO instead of generic prompts.
Engineering
MCP Streamable HTTP: Why Lite ASO Moved Beyond SSE
Lite ASO now uses a single /mcp endpoint over Streamable HTTP. Here is why the newer MCP transport model matters for client compatibility and setup clarity.
Technology
Codex MCP for ASO: Connect Codex to Lite ASO for Rankings, Metadata, and Reviews
Use Codex MCP with Lite ASO to run ASO workflows from a terminal-native agent, from keyword checks to metadata drafts and review operations.
Announcement
Lite ASO Review Reply System: Manage App Store and Google Play Reviews with AI
The new Lite ASO review reply system brings app review management, Codex MCP support, and a modern Streamable HTTP endpoint into one cleaner workflow.
Pillar
AI App Store Optimization: The Complete Guide for 2026
How AI is transforming ASO — from automated keyword research to metadata generation, competitor monitoring, and MCP-powered optimization workflows.
Guide
Google Play ASO Guide: Optimize Your Android App in 2026
Everything different about Google Play optimization. Algorithm, ranking factors, short vs long description, and strategies that work specifically for Android.
Strategy
Custom Product Pages: Apple's Secret Weapon for App Growth
How to use Apple's Custom Product Pages to create up to 70 targeted app store listings. AI-powered keyword segmentation strategy included.
Tutorial
Your App's ASO Score: What It Means and How to Fix It in 30 Minutes
Learn what an ASO score measures, how to check yours for free, and a 30-minute action plan to improve your app store listing right now.
Guide
How to Do Keyword Research for App Store Optimization (Step-by-Step)
The complete keyword research playbook for ASO. Learn how to find, evaluate, and track the right keywords to boost your app's organic visibility.
Guide
ASO for Non-Marketers: App Store Optimization in Plain English
No jargon, no fluff. A developer-friendly guide to understanding and doing App Store Optimization when you have zero marketing experience.
Vibe Coding
I Built an App with AI — Here's How to Get Your First 1,000 Downloads
The vibe coder's journey from idea to 1,000 downloads. Step-by-step guide covering app store submission, ASO basics, and the tools that actually work.
Announcement
Keyword System Update: Smarter Scores, More Accurate Data — Share Your Feedback
We've updated our keyword volume scoring and difficulty algorithms with April 2026 calibration data across five markets. Here's what changed, why scores may look different, and how to share your feedback.
Vibe Coding
Vibe Coding Meets ASO: Optimize Your AI-Built App Without Marketing Knowledge
You built your app with AI. Now let AI handle App Store Optimization too. A complete guide for vibe coders who want downloads without learning marketing.
Announcement
Custom Connectors: Connect Any AI to Lite ASO in 30 Seconds
No API keys, no config files. Paste one URL into Claude.ai or ChatGPT and start managing ASO through conversation. OAuth 2.1 handles the rest.
Tools & Reviews
Best ASO Tools in 2026: Complete Comparison Guide
Compare the top ASO platforms including Lite ASO, AppTweak, Sensor Tower, and more. Features, pricing, and AI integration compared side by side.
Guide
App Store Optimization for Indie Developers
A practical ASO guide for indie developers and small teams. Learn budget-friendly strategies to boost organic downloads using free tools and AI.
Tutorial
How to Optimize Your App Store Listing with AI
Step-by-step tutorial on using AI assistants like ChatGPT and Claude to optimize your app store listing, from keyword research to metadata submission.
AI + ASO
How to Do App Store Optimization with ChatGPT
A practical walkthrough of using ChatGPT for keyword research, metadata writing, and ASO strategy. See how AI can cut your optimization time in half.
AI + ASO
ASO with Claude: Automate Your App Store Strategy
Discover how Claude AI handles keyword tracking, competitor monitoring, and metadata generation for App Store and Google Play.
Technology
MCP Protocol and ASO: When Your AI Agent Manages App Rankings
The Model Context Protocol lets AI assistants interact with ASO tools directly. Here is how it changes the way developers optimize their apps.
Tools & Reviews
Best AI-Powered ASO Tools and Platforms in 2026
A comparison of modern ASO platforms that use artificial intelligence for keyword research, metadata optimization, and competitor intelligence.
Guide
The Complete App Store Optimization Guide for 2026
Everything you need to know about ASO: from keyword research fundamentals to advanced AI-driven strategies for App Store and Google Play.