App Store Optimization (ASO) Platform

For independent app teams

Track keywords and competitors, prepare listing drafts with built-in AI, and automate alerts and reports. One workspace for App Store and Google Play—with MCP for your own assistant. LiteASO is in early access: we keep improving the product and adding features with your feedback.

Try free for 14 days Explore the product

14-day free trial with a payment method · Then Indie $13.30 or Pro $27.30 for your first paid month · Cancel before the trial ends to avoid a charge.

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Example app · Photo Notes · United StatesExample snapshot

DashboardExample data

Tracked keywords4

Top 102

Category Rank#28

Measurement coverage100%

Category RankDated

storefront observation

#28 / #34

MarAprMayJun

Tracked keywords

photo editor#4
bg remover#8
pic collage#18
filter camera#28

Evidence candidate

Review “portrait blur” — verify provider, storefront, date, and coverage.

Product coverage

Two store platformsApple App Store and Google Play

Two ways to workBuilt-in assistant or a compatible MCP client

Context stays visibleStorefront, date, source, and coverage when available

Your workspace, with optional Google sign-in

Lite ASO helps you research app-store keywords, monitor competitors and prepare AI-assisted drafts. Google sign-in uses your basic profile and email to identify your account; it does not read Gmail or Drive. Store connections are separate and optional. The product information and privacy policy are available without signing in.

How Lite ASO uses and protects your data

After the build

Shipping the app does not answer what to improve next.

Small app teams need a practical way to understand store visibility without turning every release into a research project.

Search results keep moving

A position without its storefront and observation date is easy to misread.

The clues live in different places

Keywords, competitor changes, drafts, and follow-ups are hard to connect across tabs and spreadsheets.

Generic AI starts without your app

Useful answers require the current app, market, evidence, and limits—not another context dump.

One clear loop for every listing change.

Keep the work small: find a signal, prepare a change you can review, then follow the next observation. Lite ASO keeps those steps in the same app context.

Keyword Research

Example data

Storefront-scoped tracked terms, observed ranks, and versioned estimates with confidence and coverage context.

photo editor92

pic collage78

filter camera85

selfie app71

image resize64

bg remover88

Listing Health Diagnostic

Observable listing checks, methodology, data coverage, and limitations in one transparent view.

87/100sample

Title92

Desc78

Keywords95

Visual83

Rank Tracking

Dated position snapshots, trend charts, data coverage, and threshold-based change alerts.

#34Dated#28

Competitor Analysis

Compare available competitor ranks, metadata changes, ratings, and observation dates.

Feature	You	A	B
Keyword Tracking	✓	✓	✗
Evidence Snapshots	✓	✗	✗
MCP Integration	✓	✗	✗
Smart Alerts	✓	✓	✓

You stay in control

A useful next step, without a made-up success story.

Lite ASO organizes the evidence and prepares candidates. You decide what to change, and later observations show what was recorded—not what supposedly caused it.

See the source and date

Storefront, observation time, provider, and coverage remain close to the number when available.

Review before action

Metadata and keyword candidates stay editable; generated text is not published directly to a store.

Measure the follow-up

Compare compatible snapshots over time without presenting correlation as guaranteed growth.

Built-in AI + automation

Research with AI. Automate the follow-up.

Use the assistant inside Lite ASO to review selected keywords, compare competitors and improve saved listing drafts. Set rank alerts and scheduled reports to follow changes. Review AI usage before starting a task and decide what to publish.

“Review the keywords I selected”

“Explain what changed against this competitor”

“Prepare a metadata draft for my review”

“Compare my app with top 3 competitors”

See product features

Built-in assistant

Find keywords for my photo editor app

Candidates from the available snapshot:

"photo editor"Source + date

"pic collage maker"Coverage shown

"filter camera"Provider estimate

Integrations

Works with your favorite AI

Connection and authentication depend on the client: a supported remote connector can use OAuth, while CLI or IDE clients may require a scoped agent key.

https://mcp.liteaso.com/mcpMCP URL

ASO with CodexCustom Connector ASO with ClaudeCustom Connector ASO with Gemini CLICLI Integration

Shipped with your feedback

The latest from Lite ASO

Follow new capabilities, improvements, and fixes as they become available.

View all releases

Oct 23, 2026

Clearer keyword history and ranking insights

See gaps in keyword history, distinguish missing rank data from unranked results, and read keyword scores on a clearer scale.

Read the details

Oct 2, 2026

Lite ASO is launching: Indie, Pro and AI-powered ASO workflows

Research with built-in AI, automate recurring monitoring, and choose one of two plans. MCP remains available for your own assistant.

Read the details

Sep 25, 2026

Evaluate keywords and store copy with AI

Evaluate your keywords, store copy, reviews, and competitors in the context of your app.

Read the details

FAQ

Frequently asked questions

Straight answers about the product, its AI paths, and what the data can—and cannot—tell you.

What is App Store Optimization (ASO)?

ASO is the practice of researching, presenting, and testing an app store listing. It can improve listing clarity and discoverability, but ranking and download outcomes vary and are not guaranteed.

Do I need ASO experience to use Lite ASO?

No. Lite ASO explains observable listing checks, methodology, data coverage, and limitations. Its candidates are starting points to review and test, not predictions of which change will have the biggest impact.

Which plan should I choose?

Indie includes 1,000 daily keyword slots, 25 competitors and 100 monthly AI credits. Pro includes 5,000 slots, 100 competitors and 400 AI credits. Both include unlimited saved apps and separate MCP credits. Compare monthly and annual billing on pricing.

Which app stores do you support?

Both the Apple App Store (iOS) and Google Play Store (Android). You can manage apps on both platforms from a single dashboard.

How does the AI integration work?

The built-in assistant reviews your selected app, market and records to research keywords, compare competitors and prepare editable drafts. Confirm quoted usage before supported tasks. Alerts and scheduled reports handle recurring monitoring; MCP also connects compatible external assistants.

What is MCP and how does it help with ASO?

MCP (Model Context Protocol) lets compatible clients call external tools through a defined contract. Lite ASO's MCP endpoint can expose authorized rank observations, competitor comparisons, and metadata-drafting tools; access and approvals remain scoped by the server.

Can I use Lite ASO with any AI assistant?

Use a client that supports remote Streamable HTTP MCP servers and Lite ASO's authorization flow. Setup varies: supported connector paths can use OAuth, while some CLI or IDE paths use a scoped agent key.

How is Lite ASO different from AppTweak or Sensor Tower?

Lite ASO combines storefront-scoped observations, versioned diagnostics, evidence-labelled outputs, and an MCP endpoint for compatible assistants. Compare provider coverage, methodology, limits, and pricing before choosing any ASO workflow.

See what your next listing decision can be based on.

Start my 14-day free trial

Choose Indie or Pro and activate your one-time 14-day free trial. A payment method is required; your selected plan is billed after the trial unless you cancel.

You built the app. See how people find it.

Your workspace, with optional Google sign-in

Shipping the app does not answer what to improve next.

Search results keep moving

The clues live in different places

Generic AI starts without your app

One clear loop for every listing change.

Keyword Research

Listing Health Diagnostic

Rank Tracking

Competitor Analysis

A useful next step, without a made-up success story.

See the source and date

Review before action

Measure the follow-up

Research with AI. Automate the follow-up.

Built-in assistant

Works with your favorite AI

The latest from Lite ASO

Clearer keyword history and ranking insights

Lite ASO is launching: Indie, Pro and AI-powered ASO workflows

Evaluate keywords and store copy with AI

Frequently asked questions

See what your next listing decision can be based on.