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What's new in Lite ASOOctober 23, 20262 min read

Clearer keyword history and ranking insights

See gaps in keyword history, distinguish missing rank data from unranked results, and read keyword scores on a clearer scale.

Availability: Available in tracked-app keyword workspaces and keyword detail pages. History depends on recorded observations; existing account limits apply. Updated evaluation confidence applies as new observations are collected.

Lite ASO Team
Updated October 23, 2026
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Read changes in the context of the observations

A gap in a keyword chart and a completed check that did not find your app tell you different things. This update makes that distinction clearer when you review keyword history.

Rank and demand charts keep missing days visible. The line also breaks when observations cannot be compared. If a later observation is unavailable, an earlier positive value does not fill its place. That helps you see where the saved history has evidence and where it does not.

Separate missing data from an app not found in the checked results

A failed or outdated observation is not enough to label an app as outside the results that were checked. Keyword details now keep those states separate.

The best rank recorded over the last 30 days also uses comparable observations. Read it alongside the saved dates and observations; it describes the history available to your account.

Understand the score scale

The top-10 score is shown on a 100-point scale. It is a research score, not a percentage probability or a promise that your app will reach a position.

As new keyword observations are collected, evaluation confidence also reflects limits in the supporting evidence. Older evaluations are not automatically replaced with newly collected evidence.

Where to find the changes

Sign in, open a tracked app and choose a keyword to review its history and details. History depends on recorded observations, and your existing account limits still apply.

For a practical checklist when a rank observation is missing, read how to investigate a missing rank observation.

What changed?

Keyword history that keeps gaps visible

Rank and demand charts preserve missing days and break the line when observations cannot be compared. An older positive value no longer fills a later unavailable observation.

A clearer distinction between missing rank data and unranked results

A failed or outdated observation no longer labels your app as outside the checked results. The best rank recorded over the last 30 days uses comparable observations.

Keyword scores with clearer limits

The top-10 score is shown on a 100-point scale rather than as a percentage. New evaluations reflect limited supporting evidence in their confidence levels.