Research in the right market
Use the selected country’s demand and competition estimates with observed store results. Brand-focused queries can need a different interpretation from general searches.
This record describes the keyword update published in April 2026. Estimates are research signals; they do not guarantee rankings, downloads or access to official search volume.
What changed?
Country-based keyword research
Review demand estimates for the country selected in your research.
Competition in the selected market
Consider difficulty estimates alongside the apps appearing in that market’s results.
Brand-focused searches
Distinguish brand-focused queries from general searches when evaluating a keyword.
Keyword estimates refreshed
This historical update revised the keyword estimates available at the time. Estimates remain research signals rather than official store search volumes.
Share your experience
Tell us what you notice during keyword research through the available feedback options.